“The world of watches is filled with people who have great ideas for design and innovation, but few among us have creativity and horology baked into their blood as much as Nousseïma Baraket. The busy owner of the independent French watch brand, Buci, sat down with me for a heartfelt discussion on her company, her background, her life, what it means to find poetry in the world, or as she calls it “poetizing time,” and why it’s so important to carry that around with us.”
Mainspring
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Mainspring
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