“ The young designer Nousseïma Baraket unveils, with the watch designer Romaric André, a limited edition watch full of poetry.
Time doesn't really exist. It is only what we make of it. By creating her own watch brand in Paris in the spring of 2022, Nousseïma Baraket has clearly not lost hers. Firstly, because too few women launch themselves into a desperately masculine environment. And this while, paradoxically, Swiss workshops welcome them without counting. Secondly, because Buci has a deliciously cultivated air, very Saint-Germain-des-Prés, with her timepieces sold with a collection of poems, in a case that looks very much like a book.”
By Judikael Hirel, Le Figaro
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Time doesn't really exist. It is only what we make of it. By creating her own watch brand in Paris in the spring of 2022, Nousseïma Baraket has clearly not lost hers. Firstly, because too few women launch themselves into a desperately masculine environment. And this while, paradoxically, Swiss workshops welcome them without counting. Secondly, because Buci has a deliciously cultivated air, very Saint-Germain-des-Prés, with her timepieces sold with a collection of poems, in a case that looks very much like a book.”
By Judikael Hirel, Le Figaro
Read the article